All Gone Pete Tong on Evolution, iHeartRadio

The legendary broadcaster teams up with a global media brand.

Both the radio channel and show were created to satisfy the US audience's appetite for dance and electronic music.

The Project

Client

Clear Channel Entertainment

Services used

Creative
Editing
Idea development
Jingle Production
Production
Radio production

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Date

03/12/2012

Link

Evolution Radio

The Brief

In 2012, Pete Tong got in touch and asked us to launch his daily show on Evolution, a brand new dance music channel on the iHeartRadio network in the US. Dance music has been growing as a genre for some years in the US; the channel launch was a major move into this space by Clear Channel's iHeartRadio and a fantastic opportunity for the legendary Pete Tong to carve a similar broadcasting path in the US as in the UK. Pete needed a team to launch the show from scratch, creating a manageable workload for all involved.

The Solution

We developed a structure and plan for the daily programmes and the weekly workload. The show plays the very best electronic music from Pete's world, nurtures new artists, runs down the tracks at the top of the Beatport Chart and also reacts to important dance music news. In early 2013, 'Evolution With Pete Tong' launched which is a weekly 1 hour show, broadcast on around 90 of Clear Channel's commercial FM stations across America.