BBC Radio 1 Access All Areas Dance Marathon

A fully visual live stream of 12 hours of dance music on Radio 1.

Starting from an idea developed by Grape, this event got talked about across the entire station.

The Project

Client

BBC Radio 1

Services used

Creative
Idea development
Project management
Radio

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Date

15/02/2013

Link

AAA Night on Radio 1

The Brief

In February 2012 Radio 1 allowed listeners to see and hear what happens behind the scenes in 'Access All Areas Month'. They wanted a big moment during the month to highlight their Friday night electronic music shows.

The Solution

We developed an idea to aurally and visually broadcast every Friday night show from 7pm-7am live from the Radio 1 studios. Listeners were able to watch as well as listen to the entire 12 hours on their computers and phones via the Radio 1 website. Extra visual content was developed for each of the 6 shows, including live performances and DJ sets from Radio 1's Live Lounge. Annie Nightingale also presented a very special news bulletin from the Newsnight studio, which you can watch above.