Radio 1's Danny Howard looked back at a decade of Anthems to discover if there’s a secret formula to making a summer dance smash.
Creative Idea Development
To celebrate Radio 1's 2014 Ibiza weekend, we developed a documentary idea to celebrate dance music's biggest anthems from the last 10 years.
We produced an hour long documentary, presented by Danny Howard, which featured the biggest dance tracks from 2004-2014. We heard from the artists behind those tracks, such as Armand van Helden, Bob Sinclair, Axwell, David Guetta, Avicci and Fatboy Slim. We also included a challenge element within the story, where Radio 1’s Pete Tong asked Danny to make a 2014 Summer Dance Anthem, using the insights Danny gleaned from the big producers.