Pete Tong on BBC Radio 1

We won the competitive tender round to produce Pete Tong's legendary Radio 1 show.

We are now producing Pete's weekly Friday night show on Radio 1, in addition to all of his other global radio content.

The Project

Client

BBC Radio 1

Services used

Creative Idea Development
Radio
Radio production
Social Media Content

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Date

05/09/2014

Link

Pete Tong on Radio 1

The Brief

In July 2014, Radio 1 invited independent production companies to pitch to make Pete Tong's weekly show. The station was looking for a company that could produce the legendary show to a high quality.

The Solution

The show has a new time-slot and a new duration, from 10pm-1am every Friday. It's mission is still to play the very best dance music from around the world, whilst reflecting club culture. We've also brought in new interactive elements to the programme, to ensure the audience has a way of contributing. The online and social media presence is also a top priority for Grape; we make weekly visual content to accompany the show. You can see a recent example of this on the video above; a very simple yet effective way in building anticipation in the hours before the programme started.