Red Bull Music Odyssey 2018

A series of radio shows commissioned by Red Bull to promote this exciting event in June 2018.

Telling the stories behind the scenes.

The Project

Client

Red Bull

Services used

Creative
Creative Idea Development
Radio
Radio production
Radio Series

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Date

01/06/2018

Link

Red Bull Music Odyssey

The Brief

In early 2018, Red Bull invited us to pitch to make a series of radio shows to promote their latest large-scale music event, Red Bull Music Odyssey. In June, six boats set sail down the Thames, each captained by a big name from six different electronic genres and Red Bull were looking for a production company to make radio shows to build excitement and anticipation in the lead up to the event.

The Solution

We put together an exciting creative treatment for each show, that would introduce the listener to the event and boat captains. As well as working closely with the Red Bull team and the boat captains, we incorporated mini documentary style packages to run through the shows, in order to tell the story of each respective scene. The hour long shows were a great listen and broadcast repeatedly on Red Bull Radio in the lead up to the event.