An animation to promote the re-launch of Rob da Bank's show on BBC Radio 1.
We produced this cartoon and encouraged online viewers to share it.
BBC Radio 1
In April 2012 we won the commission to produce Rob da Bank's show on BBC Radio 1. We completely relaunched the programme with new branding, imaging and features. We also decided to produce short-form, shareable and unique content to promote the show online.
We spent some weeks creating a cartoon that encapsulated Rob's quirky, eccentric and colourful style. It needed to be visually engaging as well as getting the message of the show across quickly and succinctly.