Spotify’s Secret Genius

A documentary series introducing you to the unknown people behind the songs you love.

An audio documentary series for Spotify.

The Project



Services used

Creative Idea Development
Documentary Production
Playlist Creation





Spotify's Secret Genius Playlists

The Brief

Spotify wanted to break into the world of original content, telling interesting stories about the music we all know and love.

The Solution

We developed an idea to lift the curtain on the songs we all know and love, telling the tales of the people behind the hits. In a series of documentary playlists, we interviewed the writers and producers behind some of the world's biggest hits -- people who the public often never hear about. People featured in the series include singer-songwriter James Blake, Diztortion (who's worked with Lethal B & Tinie Tempah), Nicky Chinn (glam-rock writer & producer), Ed Drewett (who's worked with the likes of One Direction & The Wanted) and Ryan Tedder (who as well as fronting One Republic has written for Taylor Swift, Adele and Beyonce).