Star Reactions is a fast paced interview format show for BBC Radio 1's iPlayer, presented by Nick Grimshaw.
We developed & pitched the idea for the Star Reactions format to Radio 1 to give them a strong repeatable format for interviewing celebrity guests.
Creative Idea Development
To give Radio 1’s key demographic an entertaining & engrossing insight into the minds & careers of their favourite artists.
To create a funny & intimate interview format which can be repeated with a range of high profile guests.
To generate laughs, emotional moments & exclusive insights that bring the Artist closer to the Audience.
A fast paced show for Radio 1’s iPlayer, Youtube & Instagram TV platforms.
A 10 minute interview format inspired by the current reaction video trend.
See a famous artist watch video clips that feature or relate to themselves, with Grimmy acting as their viewing companion.
They can pause, rewind and skip key moments from their musical lives.
The format is tailored to maximise promo time with big artists.