Swedish House Mafia take-over

Bringing in the New Year with Sweden's biggest dance trio.

We recorded this show in SHM's dressing room during the Amsterdam leg of their recent One Last Tour.

The Project

Client

Swedish House Mafia

Services used

Consultancy
Jingle Production
Production
Radio
Recording on location

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Date

31/12/2012

Link

Swedish House Mafia

The Brief

Evolution, the dedicated dance music station on the iHeartRadio network in the US, commissioned Grape to produce a very special one-off show presented by the Swedish House Mafia to be broadcast on New Year's Eve 2012. Axwell, Steve Angello & Sebastian Ingrosso played their last gig together as the SHM in March 2013 and so the three DJs, their management and Evolution wanted to make a massive show that would not only bring in the New Year, but also celebrate all their successes.

The Solution

The guys were touring constantly in the run-up to Christmas 2012 and had very little spare time. Grape worked with SHM remotely and put together a plan for the show, which included playing some of their biggest tracks of the year as well as the exclusive first play of the recording from their Milton Keynes live show. We then set up a portable studio in their dressing room in Amsterdam, and recorded the programme, resulting in very little impact on their hectic schedule.

We also produced all the imaging and jingles used in the show.