UKG Rewind with Craig David – BBC Radio 2

Craig David presented 2 hours of radio, telling the story of the rise of UKG.

We pitched the idea of a UKG Rewind show to BBC Radio 2.

The Project

Client

BBC Radio 2

Services used

audio production
Client management
Creative
Development
Documentary Production
Editing
Ideas development
Radio production
Storytelling
Talent management

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Date

01/01/1970

Link

The Brief

BBC Radio 2 asked for music led format ideas for their Saturday night slot.

The Solution

We pitched the idea of the UKG Rewind. Garage was an underrepresented genre on Radio 2, and we felt that it would really resonate with the audience. The response was fantastic, and Radio 2 built a weekend of shows around it.